From the mind of a passionate comedy writer came three little words. A twist on the famous phrase, "Life's A Beach" and it's clever double meaning, this simple play on words sat on the shelf for years before coming to fruition. After much support from friends and family, Wife's A Beach was born. Still unsure of it's potential and facing the daunting task of building a business from the ground up, we weren't sure what we were getting into. But the need to create, and the desire to make people happy was too strong. Soon, the trademark was registered, designs were made, and prototypes were created. After a few short trips displaying the merchandise in public and seeing the reactions from people, there was no doubt that there was something here. Once in a long while, a simple idea comes along that becomes something more, something that last for years and years. It's a fun, light-hearted joke that can truly stand the test of time...and you won't be able to find it anywhere else.